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Wellness Begins In Their Bowl

Handcrafted with the highest quality, ultra premium, freshest ingredients you know and can see.

  • Pure Ingredients

    We use only all-natural, locally-sourced ingredients with no preservatives, fillers, or by-products. It’s dog food that looks like food—because it is.

  • Pure Process

    Our meals are handcrafted in our commercial kitchen and gently cooked to preserve the nutritional integrity of our premium ingredients.

  • Pure Convenience

    You have ultimate flexibility when it comes to getting started with PURE. We deliver directly to your door via subscription or you can order as needed.

The Pure Promise

A difference they can taste and change you can see:

  • EXCITEMENT AT MEALTIME
  • ELEVATED ENERGY LEVELS
  • IMPROVED DIGESTIVE HEALTH
  • BOOSTED IMMUNE SYSTEM
  • SOFTER, SHINIER COAT
  • MAINTAINED A HEALTHIER WEIGHT
Pet Food Styled For Life

We design thoughtfully, with an aesthetic that looks less like dog food and more like something that belongs in your kitchen. Easy to serve and store with no mess, our packaging is fully recyclable and as sustainable as it is functional.

Our Expert Vet

Dr. Patrick Mahaney, our Chief Veterinary Officer, has over 20 years in practice and is nationally-known for his holistic and balanced approach to pet wellness and nutrition. His commitment and passion for premium-quality food that's naturally better for dogs is everything that PURE stands for.

"When it comes to dogs' health, it all starts with diet. I believe PURE is the highest quality and most nutritious dog food available. It's the food dogs would ask for if they could speak."

Be Your Dog's Hero
Your Dog's Health & Happiness, Delivered

When it comes to getting started with PURE, you have choices and total flexibility.

  • Order as needed
  • Flexible meal plans
  • Pause and edit anytime
  • No subscription required
Upgrade To PURE

Crafted with minimal ingredients, our meals set the standard for dog food.

Explore Our Meals
  • MEGA OMEGA SALMON

    MEGA OMEGA SALMON

    Salmon, Whole Wheat Pasta, Carrots, Apple Sauce, Green Beans, Parsley, Safflower Oil

  • PROACTIVE BEEF & PUMPKIN

    PROACTIVE BEEF & PUMPKIN

    Beef, Potatoes, Apples, Pumpkin, Peas, Salmon Oil, Safflower Oil

  • CLEAN CHICKEN & QUINOA

    CLEAN CHICKEN & QUINOA

    Chicken, Millet, Apples, Carrots, Pumpkin, Green Beans, Quinoa, Salmon Oil

  • POPEYE CHICKEN & SPINACH

    POPEYE CHICKEN & SPINACH

    Chicken, Sweet Potatoes, Brown Rice, Spinach, Rolled Oats, Salmon Oil

  • TURKEY TRIED & TRUE

    TURKEY TRIED & TRUE

    Turkey, Brown Rice, Broccoli, Carrots, Rolled Oats, Safflower Oil

Your pet deserves the best.
And so do you.
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