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Proactive Beef & Pumpkin

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  • High in dietary fiber
  • Grain-Free
  • Great source of potassium, vitamin C and vitamin B6

Guaranteed Analysis
The minimum percentage requirements of crude protein and crude fat as well as the maximum percentages of crude fiber and moisture required to meet the dietary needs to keep your dog at their best.

  • Crude Protein (min) 10.8%
  • Crude Fat (min) 6.1%
  • Crude Fiber (max) 1.6%
  • Moisture (max) 71.4%

Helps With:

  • Supporting hard working, highly active dogs
  • Promoting a healthy GI tract
  • Contributing to a healthy, glossy coat
  • Controlling skin allergies

Proactive Beef & Pumpkin is a grain free dog food that contains USDA certified natural & organic human grade ingredients. Lean ground beef provides a generous source of protein and good fats for energy and strength. Potatoes are a grain-alternative that are high in potassium and contain substantial amounts of vitamins C and B6. Apples provide sweetness and fiber. Pumpkin puree supports digestive health. Salmon oil provides EPA and DHA, the omega-3 fatty acids that help reduce allergies and improve cognitive functions.

PURE Dog Food products are formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.


How to Serve

Daily Serving Recommendations



Adjust suggested serving size if your dog is more or less active to maintain ideal body weight.

You should be able to feel your dog’s ribs easily, and see a distinct tuck just behind the rib cage.
Delivery & Shipping

Local Delivery

  • FREE delivery for orders over $20 in the Los Angeles area
  • Your food is delivered frozen and in a reusable cooler bag
  • Deliveries are made Sundays from 4pm to 9pm & Wednesdays from 11am to 4pm

Returning Your Cooler Bag

  • Prior to your upcoming delivery, please leave your bag out for pick up
  • If you forget to leave your bag, we will remind you via email
  • If our reminders are unsuccessful we charge $5.00 for a non-returned bag


In-Store Pickup

  • Pick up at our retail store open Monday - Friday from 10am to 6pm
  • Food can be ordered online and picked up in store or paid for in person



  • Shipping available to California, Nevada, Arizona & New Mexico
  • Food is shipped frozen in an insulated box & sent overnight
  • Shipping dates available are Tuesday through Friday


  • $20 flat rate for all shipping orders

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